Jersey Telecom

About Jersey Telecom
Jersey Telecom is wholly owned by The States of Jersey and provides Jersey residents with world class telecommunications services.
The roots of the company date back to 1923 when the States of Jersey bought the islands telephone exchange from the British Post Office.
Since that time Jersey Telecoms has come a long way, and now provides a large proportion of Jersey households with a complete communications service that encompasses landline, mobile and broadband services.

Why did Jersey Telecom choose to work with KC Contact Centres?
Jersey Telecom had a staged objective to raise awareness of its full capabilities amongst customers. They needed to conduct several outbound campaigns, in stages, to increase take-up of their full offering and to elevate their position amongst their existing customer base as a complete broadband and telecoms supplier. 
Whilst Jersey Telecom had a budget for these campaigns, they didn’t have the resources to conduct them effectively in-house. Jersey Telecom and KC already had an existing relationship through KC Publishing Services and felt confident that KC Contact Centres could deliver a robust solution that they could rely upon.

How has KC Contact Centres been able to help?
KC Contact Centres provided a complete campaign management service which utilised the latest contact management system enabling us to quickly process raw data provided by Jersey Telecom and launch each campaign very rapidly. By providing a ‘turnkey’ solution, Jersey Telecom was able to set activity and completion criteria, safe in the knowledge that KC Contact Centres could turnaround several campaigns quickly, effectively and on time.
KC Contact Centres designed and implemented a structured campaign for Jersey Telecoms. This phased approach created an average conversion rate of over 38% and included:
• Up-selling to existing Jersey Telecom customers by introducing them to ‘next generation’ products and services.
• Contacting customers coming to the end of their contract, informing them of promotions and improving customer retention.
• Re-engaging with previous customers to encourage them to take a fresh look at Jersey Telecoms.

With notable sales acumen in the telecoms sector, KC Contact Centres were able to make sure Jersey Telecom’s campaign hit the mark at every stage.
People buy from people, and at KC Contact Centres invest a great deal of time putting together the right team to get the very best results.
KC Contact Centres’ Operations Manager, Christine Fox said, “Having the right people is crucial to the success of any campaign. We train our teams to spend as much time listening as they do talking. With the Jersey Telecoms campaigns this approach allowed them to identify the customer’s needs and introduce them to a range of products and upgrades that were right for them. ”

Key benefits of KC Contact Centre Outbound Campaigns

Designed to build long lasting relationships - Successful outbound calling rests on the ability to build an instant rapport, something KC Contact Centres worked hard to achieve for Jersey Telecom. We believe that the best results come from a solid relationship, which is why KC Contact Centres worked closely Jersey Telecom and took the time to understand their customer long before we even made the very first call.

Consistency of brand values – The KC Contact Centres philosophy is ‘Success through people”. We’re able to quickly and effectively integrate our people into ‘your way of doing things’ so that they become a true extension of your own team and provide a seamless service to your customers.

A service that reaches further - Working with KC Contact Centres allows your business to do more without making costly changes to your infrastructure. Working in a way that fits with your business model, we can conduct campaigns can be individually structured meet your own specific objectives.

Ready and waiting - Reactive, responsive and run by a highly trained, ‘ready-to-respond’ team, KC Contact Centres specialise in meeting a diverse range of challenges, and to support your operations all day, every day.